Tips for Making Your Camp Listing Stand Out
Parents often scroll through many programs before choosing where to register. A clear, professional, and engaging listing can make the difference between a quick glance and a booking. Whether you are new to CampSorted or want to improve your results, these tips can help your camp attract more families.
1. Write a Compelling Program Description
Your description is the first impression parents get. Make it clear and inviting:
Start with a short summary of what makes your camp special.
Highlight key activities and learning outcomes.
Mention anything unique such as small group sizes, experienced staff, or specialty equipment.
Avoid jargon and keep it parent-friendly.
Example: “Our Robotics Adventure Camp combines hands-on building with fun coding challenges. Campers create their own robots, learn teamwork, and finish the week with a friendly competition.”
2. Use High-Quality Photos
Photos quickly show parents what their child’s experience will look like. Choose images that:
Feature kids engaged and smiling in real camp activities.
Show safe, clean spaces like cabins, classrooms, or outdoor areas.
Are bright and well-lit. Avoid blurry or dark photos.
Reflect diversity and inclusion if possible.
A single strong image can increase clicks and build trust.
3. Be Transparent About Details
Parents appreciate clarity:
List ages or grades served.
Include session dates and times.
Display pricing and any discounts (sibling, early bird).
Add safety notes such as CPR/First Aid certified staff, allergy-friendly policies, or health staff on site.
Clear information builds confidence and reduces unnecessary questions.
4. Highlight What Parents Care About Most
Consider what parents often ask:
Safety: Staff training, supervision, and emergency plans.
Convenience: Extended care, drop-off and pick-up times, meals provided.
Special offerings: Unique activities, certifications, or guest instructors.
If you provide something that solves a common parent worry, put it near the top of your listing.
5. Keep It Updated
Outdated listings create frustration. Make sure your session dates, prices, and availability are accurate. Update photos and descriptions each season to show that your camp is current and active.
6. Consider Featured Placement
If you want extra visibility, a Featured Listing can put your program at the top of searches and categories. This is especially helpful if you are in a competitive area or launching a new camp session.
Bottom Line
Parents are drawn to listings that are clear, friendly, and visually appealing. With a strong description, great photos, and up-to-date details, your camp will stand out on CampSorted and attract the families you want to reach.